making narratives, not noise

everything i make starts with the same question: what is the story here. a logo, a cover, a t-shirt, a website. if there is no story, there is only noise, and the world already has enough of that.

noise is easy. more colours, more fonts, more effects, more words. it fills space and says nothing. a narrative asks for the opposite: cut until the one thing left can carry the whole weight.

a winged figure walking down a path is enough to explain an album called the way. two lambs in front of a stairway is enough to explain a road to heaven. a key inside an oval is enough to explain a collective.

that is why this site is black and white. the work brings the colour. the frame just gets out of the way.

un placer como siempre.