CRITERIUM

an eye that is also a globe. the identity and the website of criterium, my company that builds custom ai operators for real businesses.

Client: Criterium
Role: Brand identity, website
Category: Identity & web
Year: 2026
Listen · See: criterium.pro ↗

one ellipse, one c, a few meridians. read it as a globe for reach, read it as an eye for judgement. that is the whole name: criterio.

the wordmark is sora semibold with wide tracking, turned into curves. one green with authority, emerald #10b981, on warm paper and ink. calm competence, no neon dashboards.

everything is vector and single colour, ready for print and cut vinyl. the isotipo takes a client's accent when criterium works inside their product, the rest never moves.

the site says it plainly: superinteligencia empresarial. light pages, serif headlines, green engravings of fields and birds.

the globe and the eye

lockups and palette

Two pages of the Criterium identity guide: the isotipo and its versions, and the colour palette — the identity guide, operaciones en flujo

Mockup of a large emerald Criterium isotipo mounted on a dark green office wall next to a bench and a potted tree — wall sign, 260 cm isotipo, mockup

Criterium homepage on desktop with the headline Superinteligencia empresarial over a green engraved landscape — criterium.pro on desktop

Criterium homepage on a phone with the isotipo, the headline and two call to action buttons — criterium.pro on mobile

Next project

JR BURGER →