VELOR MOBILITY

an automotive badge for a company that sells your car for you and lets you keep it until it is sold.

Client: Velor Mobility
Role: Brand identity
Category: Identity
Year: 2026

velor sits between the person selling a car and the person buying it well. photos, listing, calls, test drive, paperwork, signature. the brand had to feel like a badge on a bonnet, not like a used car lot.

the emblem is geometry, not a drawing. a delta of three bodies on a 1000 unit grid, symmetric on its axis: an arch on top, two arms falling into a core, a central stem ending in a point, two concave leaves closing the triangle.

the air between the pieces is what holds it. it reads down to 32 px and it was built to be engraved in metal, cut in vinyl or worn as an avatar. chrome and carbon belong to the physical badge. the file is always flat, one ink.

no corporate colour. a scale of matter instead: black, graphite, steel, sand and bone, with inter for the type and one line to close every piece: movemos lo que te impulsa.

an emblem, not a logo

Construction drawing of the Velor emblem on a 1000 by 1000 grid with measurement lines at 0, 56, 300, 430, 970 and 1000 and the central axis — construction on a 1000 unit grid

horizontal, emblem, on bone, with claim

Velor palette of five vertical swatches: black, graphite, steel, sand and bone with hex codes — no colour, only matter

the brand on the street

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