TELMA

a name of a person for a job of a person. telma picks up the phone when the business can't, and leaves the booking made before hanging up.

Client: Criterium
Role: Brand identity, website
Category: Identity & web
Year: 2026
Listen · See: telma.pro ↗

the symbol is an open line with a voice inside: the arc is the call that stays open, the three strokes are someone talking. it is built on a grid, not drawn, and it reads the same as a 16 pixel favicon or a two metre vinyl.

yellow and black, so it can be seen from the pavement. a flat block of colour with the logo in ink on top. yellow is always the surface, never the text.

then one brand for many trades. mesa for restaurants, salón for hair and beauty, motor for workshops, clínica and casa. same mark, same word, each line gets its own colour, icon and tagline.

the open line, in yellow and ink

Five Telma line lockups on coloured bands: Mesa in orange, Salón in pink, Motor in cyan, Clínica in mint and Casa in lilac — one brand, five trades

The Telma symbol in ink on six coloured tiles: yellow, orange, pink, cyan, mint and lilac — the isotipo across the lines

yellow is surface, never text

on the wall

Desktop screenshot of telma.pro, a yellow page with the headline coge el teléfono cuando tú no puedes — telma.pro

Next project

NEXORA →