OPOTOPO

four modules that make an o. the identity of opotopo, my training app for people preparing public exams in spain.

Client: OpoTopo
Role: Brand identity
Category: Identity
Year: 2026

opotopo decides what you should practise, what you should review and when to come back to it, so you reach the exam with the knowledge available, not just studied. the enemy is not failing. it is studying at random.

the name works two ways without a mascot: the mole that digs under the surface and the topography that turns a messy territory into a readable map. no moles with glasses holding books.

the isotype is an o built from four rounded modules around a negative space: learn, practise, remember, consolidate. it has to feel like a cycle, not a keypad. the wordmark is lowercase and drawn for it.

aubergine leads, powder pink marks memory and selection, warm paper holds the rest. no gamification rainbow. the claim says the whole product in four words: lo que toca. cuando toca.

what you need, when you need it

OpoTopo isotype: an aubergine rounded square with four pale pink rounded bars arranged as an o — the o of return

lockup, wordmark, flat isotype

OpoTopo palette of six swatches: ink aubergine, plum, powder pink, warm paper, pink stone and black ink with hex codes — aubergine, pink, paper

Next project

COMPÁS →