BEGO

tu tienda de toda la vida. a badge for bego, the shop in grajal founded in 1945.

Client: Bego
Role: Brand identity
Category: Identity
Year: 2025

an arched frame holds an engraved skyline: a crenellated round tower, a walled gate and a bell tower topped with a cross. under it, fundada en 1945 and the name in a warm, sturdy serif.

the script below, desde grajal con sabor, ties the shop to its town. three explorations tested the arch and the drawing, and the final badge runs in cream, navy, maroon and yellow.

White arched badge for Bego with an engraved castle and bell tower, the lines tu tienda de toda la vida, fundada en 1945 and desde Grajal con sabor, on a near-black background — fundada en 1945

Three early versions of the Bego badge on cream paper, with different building drawings and framing — three explorations

Four colourways of the Bego badge: full colour on cream, white on navy, white on maroon and black on yellow — colourways

Full colour Bego badge in navy and red on a light background — full colour

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